It was a little chilly and rainy, but that didn’t stop more than 250 cyclists from pedaling up to our Beecher’s Foundation booth during their morning commute for Seattle’s 2018 F5 Bike Everywhere Day on May 18. In fact, we witnessed quite a few u-turns from bikers who heard our “free cheese” calls. Our team loved getting to know new neighbors at our Lake Union HQ and talking about our youth and adult programs.
As luck would have it, Grand Central Bakery was handing out baguettes in Fremont, and a cube or two of Beecher’s Flagship was a perfect pairing. And in case you were wondering, our nonscientific survey results are in: 90% of people were totally on board with cheese for breakfast, with about 10% in the “too early for cheese” camp. We’ll get ’em next year!